Blog Post
Pricing as a Hypothesis: Testing Value with Scrum
September 11, 2025
Pricing is a hypothesis about value, willingness-to-pay, and customer behavior. In this blog, we explore TAP’s pricing formula and show how Scrum Teams can run lightweight experiments, fake doors, A/B tests, and packaging trials, to validate pricing early. Treating pricing like backlog items ensures empiricism guides not only what we build, but also how we sustain value.