Blog Post
The Move to Product Thinking is Gaining Momentum
May 29, 2024
Digital technology allows organizations to be more customer-centric by delivering more value to customers via faster time to market, improved data insights, and more innovative products. However, aligning with customers is only part of the story. Not only do you need to focus on customers, but you also need to consider their needs in the context of value, cost, governance, and culture. Customer opportunity is a crucial ingredient but in the context of something much more significant and complex. Product has become the container for this. Product thinking must take center stage to enable organizations to align better with outcomes and value. In this blog, we discuss why everyone is talking more and more about Product Thinking and how knowledge workers need to think about value in the digital age.