Blog Post
Context for the Agile Product Operating Model (APOM) and New Survey
September 10, 2025
This blog post introduces a survey about the Agile Product Operating Model (APOM). Dave West explains that Scrum.org is investing in APOM due to challenges organizations face with Product Ownership and the limitations of project-based approaches for managing digital assets. Many organizations, despite calling themselves "product organizations," still operate within a project culture, leading to misaligned and disempowered product teams. APOM aims to provide a unified set of ideas, bringing together Scrum, Nexus, EBM, and modern product thinking to help organizations align, fund, and operate their "products" more effectively. The author emphasizes that APOM is not a prescriptive methodology but a framework of ideas that organizations must adapt to their own context, and encourages participation in the survey to further develop this body of knowledge.