Blog Post
The Next Scrum Frontier - Developing the Company as the Product
April 14, 2023
Agile was born in software development and has been widely adopted in IT and Product organizations to the point that there's little argument that product/technology organizations should operate using agility principles. More recently, other functions, such as Marketing, have adopted these agility principles and practices. These are useful stopgap measures on the journey toward real organizational agility. The next frontier in expanding the scope of agility is tackling the complex challenge of developing the company as the Product people use Scrum to manage.