Blog Post
Outcomes Are Overrated: Build Capabilities That Deliver Every Time
December 30, 2024
Instead of outcome, “We need to increase customer retention by 10%,” We ask: “What capability will keep improving customer retention over time?” Maybe it’s learning to gather and act on customer feedback faster. Maybe it’s the ability to run small, cheap experiments. Whatever your specific capability is, when you focus on building the capability, the outcomes take care of themselves.
The real question is: What capabilities will make us better every day? Outcomes are the result—capabilities are the key.