Scrum is all about creating a Done increment that generates value for its users. However, you might come across teams that do almost everything in the name of Scrum except creating a Done Increment. Spillovers almost every sprint. Sprint Goals not achieved, at times they are not even defined.

In this recorded episode of a live Ask a PST session held on September 16, 2025, PST Ryan Brook answered a wide variety of challenging questions from Agile practitioners! (59:01 Minutes)

AI is reshaping product management, and Product Owners can no longer ignore it. Building on the six preferred stances, the Orchestrator emerges as a seventh stance: treating AI as a digital colleague that automates repetitive tasks, reduces cognitive load, and frees time for strategy, vision, and cu...

Discover the two critical decision types—One-Way and Two-Way Doors—that can transform how you tackle decision paralysis in agile teams. Packed with practical tips, coaching questions, and insights into empirical product development, this article from Pawel Rola empowers Product Owners and other Scru...

A modern, agile approach to transforming legacy software, which is often too risky for a complete rewrite is possible. The strategy combines three key elements: the Strangler Fig Pattern, an incremental method of building new services around an old system; AI-powered code generation tools like Blitz...

Pricing is a hypothesis about value, willingness-to-pay, and customer behavior. In this blog, we explore TAP’s pricing formula and show how Scrum Teams can run lightweight experiments, fake doors, A/B tests, and packaging trials, to validate pricing early. Treating pricing like backlog items ensures...

Warum agile Praktiker perfekt für das KI-Zeitalter aufgestellt sind.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Ruud Adriaans, Product Owner and Linus Wiggers, Head of AI from Productowner.nl to explore AI’s growing influence on Product Ownership. (39:59 Minutes)

This blog post introduces a survey about the Agile Product Operating Model (APOM). Dave West explains that Scrum.org is investing in APOM due to challenges organizations face with Product Ownership and the limitations of project-based approaches for managing digital assets. Many organizations, despi...

In this webinar, PST Nils Oud will review the critical AI-era competencies Product Owners must develop to lead this transformation. He’ll show where AI can elevate your ability to set vision, discover value, and lead confidently—while avoiding pitfalls like bias, over‑reliance, and lack of oversight...

Defining product in Scrum is a fundamental choice. A narrow scope gives focus but risks local optimization. A broad scope brings adaptability and customer-centricity but may blur priorities and vision. The right balance turns Scrum into a true driver of business transformation.

In the world of Product Development, there are only two big problems which need to be solved: Are we building the right product? Are we building the product right? There are many approaches that help the developers to build the product in the right way, enabling great quality. However, building t...

Why Knowledgeable Agile Practitioners Are Perfectly Positioned for the AI Era and the Era of ‘Good Enough’ Agile Is Over.

From initial conception through post-launch phases, product managers are responsible for customer research, feature development, and overall product strategy. Think of them as the ultimate jack-of-all-trades in the business world who oversee the entire lifecycle of a product. 

Procurement is often the missing piece in Agile transformations. In this Scrum.org Community Podcast, Dave West is joined by Mirko Kleiner, President, Lean Agile Procurement Alliance and Simon Reindl, Professional Scrum Trainer to explore how procurement’s traditional predictive approach can clash ...

Every product begins with a spark: a frustration, a market gap, or even an accident. But sparks aren’t finished products; they’re hypotheses waiting to be tested. In The Anatomy of a Product, we call this the Spark of Life: the messy, human moment that reveals a problem worth exploring. Scrum gives ...

Effective Agile-transformation needs: deep and narrow change, top-down and bottom-up support, and strict volunteer contracts — driving 2x–5x gains in speed and adaptability.

Learn the basics of AI in just 30 minutes with my free crash course "AI Quickstart For Agilists".

When I first started working with Scrum Teams, one of the things that struck me most was the Product Owner accountability. The Product Owner is accountable for maximizing the value of the product. It is simple but profound - they are ultimately accountable for the value that the product delivers.

The article uses an example to illustrate how tying individual bonuses to the number of high-priority bugs leads to unhealthy behaviors, like manipulating bug priorities and avoiding accountability. The core issue is not software bugs themselves but the management practice that creates perverse ince...

User stories are one way to describe Product Backlog items, but too often they’re misused or forced into every situation. The original intent, from Extreme Programming, was about sparking collaboration through the 3 Cs: Card, Conversation, Confirmation, not filling in a rigid template. Scrum doesn’t...

Ihr LLM-Tool denkt nicht. Es ist ein statistischer KI-Papagei: ausgeklügelt und mithilfe von Millionen von Gesprächen trainiert – aber dennoch ein Papagei. Teams, die mit KI scheitern, verstehen das entweder nicht oder tun so, als ob es keine Rolle spielen würde. Beide Fehler sind kostspielig.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Magdalena Firlit and Patricia Kong to explore the role of ethics in product management. They discuss why ethical frameworks matter, the impact of transparency and bias, and how ethical decision-making builds trust and resilie...

In order to create valuable and useful products, it is necessary for the Product Owner to understand the needs and expectations of the customer. However, it is not always possible to have direct access to the end user. And that could create some challenges. In scenarios, where the Product Owner does...

This case study highlights essential lessons for effective roadmap realization.

If you’ve ever been a Developer on a Scrum Team, you’ve probably experienced this moment: you’ve completed all of the work you originally planned for the Sprint, and there are still a few days left. What now? It might seem like a good idea to just pull more work into the Sprint, but that sometimes c...

The article contrasts traditional and Agile organizations through Galbraith’s Star Model, showing how strategy, structure, processes, rewards, and HR policies shift to enable adaptability in uncertain environments.

Your LLM tool doesn’t think. It’s a statistical AI parrot: sophisticated and trained on millions of conversations—but still a parrot. Teams that fail with AI either don’t understand this or act as if it doesn’t matter. Both mistakes are costly.

A few years ago the buzz word in the Software Industry was #Agile, then came #Devops and now certainly the word that is ruling the roost is #AI. In these changing times where the lines are getting blurred and roles are evolving at a rapid pace; how can Product Ownership remain untouched by AI.

El refinamiento es una práctica saludable en Scrum para mejorar la transparencia del Product Backlog y la entrega de valor. Hay muchas prácticas, técnicas y herramientas para llevarlas a cabo, sin embargo, su ejecución debe llevarse a cabo teniendo en consideración algunos aspectos que se muestran a...

If you are thinking about "saving money" by eliminating the Scrum Master, think again! They are the glue that holds the Scrum Team together. What are good communication, effective events and a focus on value worth, after all? A pretty penny, I'd say.

The Scrum Master role is at risk of fading away unless the profession changes. Too many organizations misunderstand the accountability, reducing it to administrative tasks instead of leadership. The Scrum Masters who will thrive are those who grow beyond facilitation, actively protect empiricism, in...

In this blogpost, PST Joshua Partogi share his personal thoughts what does it mean for a Scrum Master to be a true leader who serves.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Darrell Fernandes to tackle questions from a recent webinar on the Agile Product Operating Model and incentives (44:47 Minutes).

In this Scrum Pulse webinar, PST Russell Miller will show you how to establish—and maintain—clear, actionable product vision, whether you're at the beginning of your journey or mid-stream. Learn lightweight, practical approaches to creating and explaining the vision. We want to involve others, creat...

In this blog post PST Joshua Partogi explains how to use Evidence-Based Management to measure organisation agility and the importance of it.

This post challenges teams that claim to be Agile by spotlighting one brutally honest metric: Days Since Last Release. Release frequency is a clearer indicator of agility than velocity or story points. By tracking how long it has been since the last release, and striving to keep that number at zero,...

In the world of Scrum, we love to say that the Product Owner is accountable for maximizing the value of the product. But what we don’t say enough is how they actually do that. Spoiler: it’s not just by writing user stories and keeping the Product Backlog tidy, although those things don't hurt. A gre...

Scrum revolves around products but what is a product, really? Learn why clear product definition is key to alignment, focus, and delivering real value in this blog by PST Robert Pieper.

Product Owner is an Experimenter. You can leverage AI to visualize your ideas quickly without the need for developers and validate them. But HOW?! Stay with me.

48 posts in, and we’ve only scratched the surface. This post wraps up our deep dive into the first two sections of the Scrum Guide—revealing just how much meaning lives in every word. Read the highlights, reflect on your learning, and get ready for Scrum Theory.

PST Bart Versteegen recently answered some burning listener questions about the Scrum Master Accountability. Tune in for great insights!

Learn the difference between a Product Manager and Product Owner—strategy vs. accountability, and who truly owns product decisions.

In a recent conversation with an executive leader, she shared a very interesting insight: “Leadership is a lot like being a glorified Scrum Master.” It may sound surprising to you at first, but the more I think about it, the more it makes sense to me.

In diesem Artikel erklärt PST Simon Flossmann die beste Strategie Stakeholder zu managen.

This post unpacks what story point estimates really show -variance. A simple scatter plot reveals why chasing better estimates misses the point. Smaller, consistent work wins. Estimation isn’t the problem. The way we size work is.

As a Scrum Master have you ever been in a situation where you were in a team discussion and you agreed to a team decision because everyone was in for it, although deep down you were not really inclined or in agreement with the decision. Also, did it happen that at a later point in time, most, if not...

This article explores how Agile leaders can enhance customer satisfaction by integrating emotion recognition and Emotional AI into product and service delivery. Learn how to use classes of service, AI-driven insights, and human empathy to adapt faster, prioritise better, and deliver greater value in...

Explores how Scrum Masters and Product Owners balance leadership, authority, and team autonomy to ensure accountability, effective self-management, and organisational alignment.

In this article, we'll break down two of the most misunderstood yet powerful tools in the product toolbox: User Personas and User Role Modeling. These tools will help you create value-driven backlogs that reflect real user needs, not just business assumptions.