Patricia Kong is back to flip the script and interview Dave West about Product Definition, answering remaining questions from his webinar on the topic. (40:56 Minutes)

In diesem Artikel erklärt PST Simon Flossmann wie er Workshop entwirft.

Vague terms like "agility" and "value" lead to misunderstandings in product development. By breaking them down into measurable "supporting attributes," teams can create clearer goals and run experiments to achieve them. The three-step approach described here helps product development move beyond buz...

Learn more about addressing impediments imposed by leaders by redefining success, aligning incentives, fostering alignment, and balancing autonomy with standardization.

Eat your own dog food - that is what we (tried to) apply in our first-ever journey of writing a book. It was challenging, sometimes frustrating, but very much rewarding!

Stop Building What You Do Not Need, Escape Scope Creep, and Focus on Creating Value!

Words shape how we understand and apply Scrum. This post brings together all entries in the ‘Scrum Guide Explored’ series, diving into the key terms of the Scrum Guide and their professional meaning. Easily navigate through the series, organized by the guide’s structure, and gain deeper insights int...

In this episode Yannick van der Wende, a Scrum Master from the Netherlands, shares his journey from a Microsoft.NET developer to a Scrum Master, highlighting his experiences at various organizations. He discusses the challenges of transitioning to a Scrum Master role, including managing dependencies...

Motivation in professional teams goes far beyond traditional incentives like bonuses or perks. Drawing from software industry experience, I explore three fundamental aspects of motivation that can transform team engagement: product connection, technical craftsmanship, and team spirit. While rarely a...

The Agile Product Operating Model (APOM) is a natural progression for your agile transformation. It provides an ‘in-between’ stage between the whole enterprise change and delivery team change with the idea of products. By aligning to products, you can incrementally change the organization, allowing ...

This article uncovers the psychological, organizational, and strategic reasons behind this seeming contradiction, exploring what motivates leaders to believe that a new approach will succeed where others have not.

In this episode of the Scrum.org Community Podcast, PST Jay Rahman and Darrell Fernandes join host Dave West to explore the integration of AI—specifically, Large Language Models (LLMs)—within Scrum Teams. (37:34 Minutes)

In my experience, if you have correctly defined the product (or product family), the Product Owner inevitably becomes someone at the Board−1 or Board−2 level (in the worst case). But now that you have a real Product Owner on board, a new problem arises: this person is incredibly busy. How can you re...

Let me start by saying that I am not demeaning the Scrum Guide in any way. Teams are empowered - with Scrum - to respond and adapt to complex environments in ways that would have been impossible before. That being said, the Scrum framework "just" guides the interactions of the Scrum team itself.

If you’re leading your organization’s journey from Project to Product, Product Operations capabilities is one area you should be learning about and thinking through as part of the structure of your Product organization.

Product Managers and Product Owners frequently have to balance market needs, user experience, customer outcomes, and technical feasibility. However, the financial point of view in product development is equally important but often gets overlooked.

The Pitfalls of a Superficial Product Operating Model Transformation — Are We About to Repeat the Old Mistakes?

The Product world is giving up on Agile. What's going on?

Crafting a compelling product vision is an essential step in guiding your product’s development and inspiring your team. Using the right tools and techniques, you can create a clear, customer-focused, and emotionally resonant vision. Remember, a good product vision defines where you’re going and ins...

Scrum isn’t just for teams; it’s designed for anyone working toward a shared purpose. Discover how Scrum helps people, teams, and organizations generate value and solve complex challenges together.

In this episode of the Scrum.org Community Podcast, Mik Kersten, CTO at Planview, returns to chat with Dave about the movement from project-centric to product-driven models, reflecting on the recent Project to Product event where they both spoke. (42:12 Minutes)

Project to Product states that product-based approaches will replace project-based approaches for delivering digital work. The book Project to Product by Mik Kersten describes this approach, comparing how BMW manages production to how a bank delivers digital products—highlighting the complexity, bur...

"Its a marathon, not a sprint". I used to think that comparing a race that takes a few hours to a transformational program wasn’t representative of how hard it is to get product development off the ground. My tune changed when I ran a half marathon over the weekend.

Increasing the Agility of Biotech Companies by Tuning their Scrum: A case study.

Efficiency seems like an important word. Other words like productivity, specialization, capacity, utilization and standardization also sound pretty impressive. These words are important words for optimizing (another word!) repetitive processes. The problem is that these words are not as important wh...

In this webinar, Dave West, CEO, and Product Owner at Scrum.org, will describe the role of product thinking and how organizations are applying the idea of product to rationalize their portfolios, define their investment strategies, and align their digital teams. Dave will describe how to define a pr...

Paving the Way for the Agile Product Operating Model by Overcoming Classic Problems.

Struggling with unclear priorities, technical debt, or stalled progress with your Scrum Teams? Adopting a product-focused approach can unlock your team's potential and drive continuous value. Discover how one team went from nine months of frustration to delivering game-changing solutions in just wee...

In this Ask a PST session, Agile Director, Executive Coach and Professional Scrum Trainer Jay Rahman answers listener questions and offers advice about their Scrum challenges and obstacles. Jay offers strategies for avoiding and recovering from product delivery failures. (60:26 Minutes)

How to Make Retrospectives Lead to Real Change and Stop Spinning Wheels.

Scrum is a flexible framework that supports teams in building and refining their own practices. Discover how it helps focus on goals while enabling continuous improvement.

In diesem Artikel erklärt PST Simon Flossmann, wie du Liberating-Structures zur Definition des Sprint-Ziels in deinem Scrum Team nutzen kannst

What makes a good Product Goal? In this article, PST Simon Flossmann shares his approach on how to use the business model equation to define a Product Goal that aligns with the company’s goals.

Scrum doesn’t prescribe specific tactics. Because your context is unique. Scrum provides a structure encouraging continuous adaptation and improvement.

Working Software. Done Increments. Two related concepts in the agile world that people trying to leverage Agile/Scrum’s empiricism outside of the software/technology space struggle with.

In today's dynamic business landscape, product discovery is emerging as a key strategy for success. This innovative approach not only places the user at the center of development, but also significantly reduces costs and improves ROI. Through techniques such as proto-personas and impact mapping, com...

Dans le paysage dynamique des entreprises d'aujourd'hui, la découverte de produits apparaît comme une stratégie clé pour réussir. Cette approche innovante permet non seulement de placer l'utilisateur au centre du développement, mais aussi de réduire considérablement les coûts et d'améliorer le retou...

Scrum’s purpose is to simplify, not complicate. This post explores how the framework should reduce complexity. If Scrum isn’t making things simpler, it’s time to rethink your approach.

In this episode of the Scrum.org Community Podcast, PSTs Paul Kuijten, and Fredrik Wendt join Dave to discuss the "lead to value" capability in Professional Product Ownership. (27:15 Minutes)

"Think It, Build It, Ship It, Tweak It: A Business Fable" explores a practical, iterative approach to product development and agility. The fable highlights the importance of balancing planning, execution, and learning in real-time, emphasizing adaptability in delivering business value. By focusing o...

Continuous Discovery is a powerful approach to product development that ensures the product remains customer-centric, feasible, usable, and viable. By validating high-risk assumptions, engaging all team members, and employing effective discovery approaches, teams can create products that truly reson...

Dive in to explore how the Agile community is coming full circle, rediscovering the essence that made Agile transformative in the first place.

Learn how to effectively craft experiments in product development to validate ideas, optimize features, and drive innovation. Discover key steps and techniques, such as A/B testing, paper prototyping, and usability tests, to gather actionable insights, reduce risks, and deliver data-driven solutions...

In this episode, Dave West, our host and Mik Kersten, CTO at Planview and author of Project to Product discuss the critical shift from project-oriented to product-centric organizations.

What if you treated your company like a product? Some of the most successful founders have unlocked this powerful mindset, applying the same principles used to build great products—iterative improvement, stakeholder focus, and strategic investment—to shape their organizations. By viewing internal ex...

In the competitive world of product development, success is never guaranteed. This article explores five glaring examples of failed products, from Amazon Fire Phone to Quibi, analyzing what went wrong and how proper validation could have prevented these costly mistakes. Learn how the Professional Pr...

Als Scrum Master haben wir oftmals mit Events zu tun, die schwer zu moderieren sind. Mal ufern sie aus, mal sind sie gähnend langweilig. Mal gibt es Menschen, die einen Termin für sich und ihre Meinung kapern, mal wiederum findet nahezu keinerlei Interaktion statt. Doch wie ist es, wenn viele Pro...

Dans le monde compétitif du développement de produits, le succès n'est jamais garanti. Cet article explore cinq exemples flagrants d'échecs de produits, du Fire Phone d'Amazon à Quibi, en analysant ce qui n'a pas fonctionné et comment une validation adéquate aurait pu éviter ces erreurs coûteuses. D...

The video emphasizes that Scrum is a simple, adaptable framework that doesn’t need enhancement, unlike complex methodologies. Instead of altering Scrum, teams should focus on adding context-specific practices and addressing organizational impediments that hinder progress. The key message is to impro...

In the latest episode of "Scrum is Hard and Disruptive," Todd Miller and Ryan Ripley discuss how Scrum is not just a process to be implemented but a powerful tool to drive change within organizations. They emphasize that many companies misuse Scrum by treating it as another procedural rollout, faili...