Incorporate Experimentation and Evidence-Based Management

Evidence-Based Management (EBM) helps organizations work toward their goals in a complex environment. It focuses on measurable outcomes and desirable things that a customer or user of a product wants and experiences. EBM applies an empirical approach and serves as a foundation for Scrum Teams and organizations as they explore and improve their offerings based on customer and user needs.

 

EBM KVAs

Resources:

Guide
Evidence-Based Management is a framework organizations can use to help measure, manage, and increase the value they derive from their product delivery. EBM focuses on improving outcomes, reducing risks, and optimizing investments.
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Blog Post
Picture for Patricia Kong Patricia Kong
EBM provides organizations with an opportunity to use empiricism to improve customer outcomes by delivering greater value. It helps to improve collaboration by elevating conversations from opinion-based discussions to evidence-based discussions and decisions. EBM may feel awkward at first, but it wi...
5 from 4 ratings
July 21, 2021
 

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By understanding its customers and users, a Scrum Team can identify opportunities, be more innovative and create products that people need and use. Here are different techniques ways to do this.