In today's dynamic business landscape, product discovery is emerging as a key strategy for success. This innovative approach not only places the user at the center of development, but also significantly reduces costs and improves ROI. Through techniques such as proto-personas and impact mapping, companies can make data-driven decisions, improve cross-functional collaboration, and accelerate time-to-market. The Professional Product Discovery and Validation (PPDV) course provides the tools needed to master these techniques, enabling companies to transform their approach to product development and remain competitive in the marketplace.

Want to save money while building your product? Scrum can help your team cut costs, reduce waste, and boost efficiency. In this video, PSTs Greg Crown, Robert Pieper, and Jason Malmstadt explore Agile principles like maximizing the work not done, eliminating unnecessary features, and setting clear Sprint Goals to keep your team focused.

Dans le paysage dynamique des entreprises d'aujourd'hui, la découverte de produits apparaît comme une stratégie clé pour réussir. Cette approche innovante permet non seulement de placer l'utilisateur au centre du développement, mais aussi de réduire considérablement les coûts et d'améliorer le retour sur investissement.

Scrum’s purpose is to simplify, not complicate. This post explores how the framework should reduce complexity. If Scrum isn’t making things simpler, it’s time to rethink your approach.

In diesem Artikel zeigt PST Simon Flossmann einen Business-Case für Scrum auf und erklärt und warum Manager eine zentrale Rolle in der agilen Transformation spielen

Agile Primitives: Entdecken Sie jenseits der Anwendung von Frameworks die Kernprinzipien der Agilität neu.

In Scrum, the Definition of Done (DoD) plays a critical role in ensuring quality and transparency. But who defines this important concept? And what does it even mean? Let’s break it down.

"Think It, Build It, Ship It, Tweak It: A Business Fable" explores a practical, iterative approach to product development and agility. The fable highlights the importance of balancing planning, execution, and learning in real-time, emphasizing adaptability in delivering business value. By focusing on continuous improvement and responsiveness to customer needs, this methodology helps teams stay aligned with evolving market demands while reducing risks and fostering innovation. The story provides actionable insights for leaders seeking to implement agile practices within their organizations for better outcomes.

Nel dinamico panorama aziendale di oggi, il product discovery emerge come una strategia chiave per il successo. Questo approccio innovativo non solo pone l'utente al centro dello sviluppo, ma riduce anche significativamente i costi e migliora il ROI. Attraverso tecniche come le proto-personas e l'impact mapping, le aziende possono prendere decisioni basate sui dati, migliorare la collaborazione interfunzionale e accelerare il time-to-market. Il corso Professional Product Discovery and Validation (PPDV) offre gli strumenti necessari per padroneggiare queste tecniche, permettendo alle aziende di trasformare il loro approccio allo sviluppo dei prodotti e rimanere competitive nel mercato.

Wenn ein Product Owner allein auf weiter Flur ist, dann kann es ziemlich ungemütlich werden. Kürzlich habe ich in einem Professional Scrum Product Owner Training eine solche Konversation geführt. Details zum Hintergrund und mögliche Auswege findet ihr in diesem Artikel.

Continuous Discovery is a powerful approach to product development that ensures the product remains customer-centric, feasible, usable, and viable. By validating high-risk assumptions, engaging all team members, and employing effective discovery approaches, teams can create products that truly resonate with customers and stand out in the market.

If Agile Coaches, Scrum Masters, and all other Agile practitioners want to survive, make more impact, and offer more value, they should use data, evidence-based feedback, and insights from scientific research to improve team and organizational effectiveness.

In this article, we explore the Kanban practice of "make policies explicit" and how it equips teams for self-management

Many organisations believe they know what their customers want. But these beliefs are more often than not untested assumptions, many of which later turn out to be incorrect.

A usable Increment in Scrum revolves around providing immediate value and a platform for feedback and continuous improvement. It’s a concrete step toward the Product Goal.

This week on the take5IRL podcast, Jeff Lee welcomes Kelly Weyrauch to discuss the latest updates to TIR45, the guide for applying Agile in medical device software. Kelly covers key topics like signatures, boosting regulatory compliance with Agile, and defining "done" to avoid last-minute surprises. A must-listen for anyone in the med device space!

Your organization moved to a Product Operating Model (POM), and while individual products operate more iteratively and agilely, prioritization and integration across them is still a nightmare. 😩 Aka Herding wildcats 🐆 down a huge Waterfall 💧 So what can you do?

Dive in to explore how the Agile community is coming full circle, rediscovering the essence that made Agile transformative in the first place.

If the Price is correct, the market is yours! Discover the secret behind effective pricing strategies in my latest article on Product Pricing Models.

In diesem Artikel stellt PST Simon Flossmann 3 Bücher vor, die nichts mit Scrum zu tun haben, dich aber trotzdem zu einem besseren Scrum Master mache.

Scrum is an idea. The word ‘Scrum’ comes from the game of Rugby: a whole team working together; their singular mission is to move the ball down the field. The idea grows out of a few important truths about team development and product quality.

The final episode of "Scrum is Hard and Disruptive" emphasizes the essential shift in leadership from command-and-control to coaching and supporting teams. Effective Scrum leaders focus on setting meaningful goals, creating environments for success, and using evidence-based management to guide decisions. This mindset shift enables self-managing teams to thrive, delivering real value rather than just busywork.

Many think “developer” in Scrum means software developer, but it’s way broader than that. Find out why expanding the definition of “developer” could be the key to unlocking your team’s full potential.

Learn how to effectively craft experiments in product development to validate ideas, optimize features, and drive innovation. Discover key steps and techniques, such as A/B testing, paper prototyping, and usability tests, to gather actionable insights, reduce risks, and deliver data-driven solutions that maximize product value.

What if you treated your company like a product? Some of the most successful founders have unlocked this powerful mindset, applying the same principles used to build great products—iterative improvement, stakeholder focus, and strategic investment—to shape their organizations. By viewing internal experiences as products in a portfolio, leaders can drive meaningful change and build better companies.

Todd Miller and Ryan Ripley explore the role of conflict in Scrum teams, emphasizing that healthy conflict under pressure can drive focus and innovation. They discuss the importance of recognizing when disagreements shift from problem-solving to personal fights and stress the need for team members to maintain a commitment to constructive conflict.

In the competitive world of product development, success is never guaranteed. This article explores five glaring examples of failed products, from Amazon Fire Phone to Quibi, analyzing what went wrong and how proper validation could have prevented these costly mistakes. Learn how the Professional Product Discovery and Validation course can give you the tools you need to avoid such failures and guide your product to success

In diesem Artikel beschreibt PST Simon Flossmann warum die Enteckung und Validierung von Features im Refeinement unverzichtbar ist.

Todd and Ryan discuss the power of self-managing teams, emphasizing that teams thrive when they have autonomy and direct access to customers, leading to higher productivity and better solutions. They caution that self-management is a skill that requires nurturing through coaching and support, rather than simply expecting teams to excel without guidance.

Often we are required to make predictions about the future, specially the cost and effort that would be required to complete a project/ set of features for a product. Now in a complex environment this is not easy as many variables are at play. But is there an approach or tool to guide us? The Cone of Uncertainty might help.

Als Scrum Master haben wir oftmals mit Events zu tun, die schwer zu moderieren sind. Mal ufern sie aus, mal sind sie gähnend langweilig. Mal gibt es Menschen, die einen Termin für sich und ihre Meinung kapern, mal wiederum findet nahezu keinerlei Interaktion statt. Doch wie ist es, wenn viele Professional Scrum Trainer (PST) aufeinandertreffen? Man mag denken, es läuft alles wie geschmiert, immerhin treffen doch sehr erfahrene Trainer aufeinander. Doch ist das tatsächlich so? Aus meinem letzten Treffen mit anderen PSTs habe ich zwei Dinge gelernt, die ich gern teilen möchte.

In Episode 12 of "Scrum is Hard and Disruptive," Todd Miller and Ryan Ripley discuss the importance of maximizing value by delivering only the highest value functionality, emphasizing the need to say "no" to unnecessary features.

In my previous post on Product Definition, which you can read here, I introduced the basics of how products—both internal and external—are defined in an agile organization. Today, I’m excited to share a deeper dive into this concept through a new video, where I walk you through how we apply Systems Thinking in the Creating Agile Organizations (CAO) approach.

Dans le monde compétitif du développement de produits, le succès n'est jamais garanti. Cet article explore cinq exemples flagrants d'échecs de produits, du Fire Phone d'Amazon à Quibi, en analysant ce qui n'a pas fonctionné et comment une validation adéquate aurait pu éviter ces erreurs coûteuses. Découvrez comment le cours Professional Product Discovery & Validation (PPDV) peut vous donner les outils dont vous avez besoin pour éviter de tels échecs et guider votre produit vers le succès.

The goal of a SM is to grow the teams to thrive, innovate, and deliver exceptional products. Understanding and embracing the various dimensions of the role can enhance the effectiveness of your team.

In this episode of the take5IRL podcast, PST Jeff Lee and his colleague Patrick Campbell take you behind the scenes of a transformative case study. They dive into the challenges faced by a struggling product group in the medical device industry. Faced with the urgent need for change, they turned to Agile, but how do you implement Agile in a regulated environment? Tune in to hear how our team at agilityIRL brought fast-paced, hands-on Agile training to this team, guiding them through a steep learning curve to achieve remarkable results.

In part 2 of this powerful medical device case study, our hosts, PST Jeff Lee and Patrick Campbell, continue the journey from where we left off in episode 62. After hands-on Agile training, we moved into coaching the team as they executed their first sprints. Tune in to hear about the cultural shift that took place—a big change for the company that allowed them to see improvement in real-time and track progress like never before. Curious about the results? Listen in to see the tangible improvements and what they were able to accomplish as they embraced Agile in a regulated environment.

How can we avoid people punting on Professional Scrum because it is "nice-to-have"? How can Product Market Fit thinking help us? How can we focus on demand via an internal case studies perspective?

In their latest episode, Todd and Ryan explain why Scrum is often harder than waterfall development, emphasizing that iterative processes require constant adjustments to engineering practices and architectural decisions. They highlight that Scrum forces teams to move away from over-planning and focus more on building and testing, which demands a disciplined and adaptive approach.

Las empresas que buscan adoptar Scrum podrían mejorar su uso y la obtención de beneficios si evalúan primero las diferencias entre el enfoque de producto en el cual se basa Scrum junto al enfoque ágil y el enfoque de proyectos, o modelo tradicional de gestión de proyectos para aprovechar mejor los beneficios. En el siguiente post explicamos algunas diferencias que nos permita adoptar de manera apropiada el enfoque de producto con Scrum.

Nel mondo competitivo dello sviluppo dei prodotti, il successo non è mai garantito. Questo articolo esplora cinque clamorosi esempi di prodotti falliti, da Amazon Fire Phone a Quibi, analizzando cosa è andato storto e come una corretta validazione avrebbe potuto prevenire questi costosi errori. Scopri come il corso Professional Product Discovery & Validation (PPDV) può fornirti gli strumenti necessari per evitare simili fallimenti e guidare il tuo prodotto verso il successo

In diesem Artikel stellt PST Simon Flossmann drei Arten von Scrum-Meeting vor, die jeder Scrum Master sicher moderieren können sollte.

Incremental delivery is the superpower behind the Scrum framework. Scrum is based on Empiricism, which requires Transparency, Inspection, and Adaptation. But none of that works without delivering value in increments.

When designing your own Agile framework, there’s no one-size-fits-all solution. The key is to find the right balance based on how work flows through your system, particularly focusing on the type and frequency of dependencies. Your framework design should prioritize eliminating the most common dependencies first.

The video emphasizes that Scrum is a simple, adaptable framework that doesn’t need enhancement, unlike complex methodologies. Instead of altering Scrum, teams should focus on adding context-specific practices and addressing organizational impediments that hinder progress. The key message is to improve the environment in which Scrum operates, not the framework itself.

In this article, PST Alex Ballarin explains how UX Design activities (e.g. discovery) can be effectively included in the Scrum events and artifacts using the dual-track agile approach, simultaneously with the software delivery work.

As a Scrum Master, solving problems for the team is acceptable for the right reasons. Don’t do it out of routine. Before solving a problem, consider if you’re helping the team grow in their ability to resolve similar problems independently.

A well-crafted Business Problem Statement is key to guiding your team toward the right solutions, rather than jumping to conclusions. This article explores how to create impactful problem statements by focusing on the "Why," "What," and "Who" behind business challenges. With real-life examples from e-commerce, healthcare, and publishing, learn how to foster creativity, empathy, and ownership in your team, while keeping your goals clear and aligned.

Is your team changing or skipping Scrum elements to cover up deeper problems? Learn how to identify what’s missing, uncover the real issues, and find better ways to leverage the Scrum framework for more effective results.

In the latest episode of "Scrum is Hard and Disruptive," Todd Miller and Ryan Ripley discuss how Scrum is not just a process to be implemented but a powerful tool to drive change within organizations. They emphasize that many companies misuse Scrum by treating it as another procedural rollout, failing to embrace its disruptive nature meant to challenge old business habits.