Professional Product Discovery and Validation

Live Virtual Class, November 13, 2024

Class Overview

Enhance value creation through practical application of discovery and validation techniques

Experimenting with new ideas and collecting evidence on those experiments is more important than ever in today's ever-changing business environments. Learning from potential or current users is essential to delivering the right product capabilities to market which is why this course teaches the essential techniques needed to drive targeted learning while collecting evidence to validate or invalidate potential capabilities.

Throughout the class, students learn several discovery and validation practices that can be used immediately in their jobs.

Course Overview

In this one-day* course, students work hands-on as they follow a case study as a way of learning to apply techniques throughout the class. This course is designed for Product Owners, product managers, business analysts and product teams to enable them to better incorporate discovery and validation into their product development and delivery processes.

Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end evidence-based approach to product development.

Course Learning Objectives

Increase user value created by deliberately designing experiments to validate assumptions about user's needs and wants
Reduce waste and improve ROI by consciously only investing based on evidence gathered from validation
Improve organizational collaboration and alignment by engaging with key stakeholders using data instead of opinions
Unlock creativity by reframing work as problems to solve rather than tasks to execute

Who Should Attend this class?

This course is appropriate for students who are currently working as a Product Owner, product manager, product leaders, business analysts and others on the product team who are looking for practical ways to increase user value created, make data-informed decisions, and better investments. This course is also suitable for members of product teams.

Course Learning Outcomes

Analyze the problem your stakeholder wants your product to solve
Examine problems to solve (not solutions to implement)
Analyze customer and user feedback to identify satisfaction gaps
Order what assumptions to validate first
Customize a hypothesis to in/validate assumptions
Use the right data to gather and test the hypothesis
Analyze the results of your experiments
Compare/contrast your decisions with those around you
Demonstrate an evidence-based mindset to teams and stakeholders

Certification

Consistent with all Scrum.org courses, students who complete this class will receive one attempt at the associated assessment and will be eligible for a second attempt if they make their first attempt within 14-days. Upon launch of the course, only students will have access to earn the certificate. The general public will gain access to the assessment approximately 6 months after launch.