Hello awesome Scrum Masters. I hope you have started your week well and hopefully your Product Owner, your developers and people at your company are getting value from the services you deliver to them. So folks, as a Scrum Master I often get questions from people in the company as to why should they specifically use Scrum when there are many other Agile frameworks out there. So in this podcast episode, I will share with you four reasons why Scrum is enticing for people at senior leadership level. From your experience, why is Scrum enticing for senior leaders at your company?