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Experience with Scrum and the Pragmatic Marketing Framework for product management?

Last post 12:47 am December 4, 2021 by Ian Mitchell
1 reply
Nicolas Caron
01:58 pm December 3, 2021

Hi everyone!

Our product team has decided to go ahead and all get trained in the pragmatic marketing framework. I know the keypoints of that framework but am not an expert and quickly see potential issues from a Scrum point of view. I was curious if any of you had experience or good resources about Pragmatic and Scrum working together?

Ian Mitchell
12:47 am December 4, 2021

Scrum isn't implemented for its own sake, and so my advice is not to look for these frameworks somehow "working together" at all. Consider instead how empiricism needs to be established under complex marketing conditions, and how Scrum may then be of help.

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