Professional Product Discovery and Validation

This one-day training course offers a hands-on learning experience to participants, enabling them to enhance value creation by applying discovery and validation skills in product development. What is learned throughout the course are essential for developing new products and enhancing existing ones.

Experimenting with new ideas and collecting evidence on those experiments is more important than ever in today’s ever-changing business environments. Learning from potential or current users is essential to delivering the right product capabilities to market which is why this course teaches the essential techniques needed to drive targeted learning while collecting evidence to validate or invalidate potential capabilities.

Throughout the class, students learn a number of discovery and validation practices that can be used immediately in their jobs.

Class Overview

In this one-day course, students work hands-on as they follow a case study as a way of learning to apply techniques throughout the class. This course is designed for Product Owners, product managers, business analysts and product teams to enable them to better incorporate discovery and validation into their product development and delivery processes. Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end evidence based approach to product development.

Class Learning Outcomes

• Analyse the problem your stakeholder wants your product to solve
• Examine problems to solve (not solutions to implement)
• Analyse customers’ and users’ feedback to identify satisfaction gaps
• Order what assumptions to validate first
• Customise a hypothesis to in/validate assumptions
• Use the right data to gather and test the hypothesis
• Analyse the results of your experiments
• Compare/contrast your decisions with those around you
• Demonstrate an evidence-based mindset to teams and stakeholders

Who should attend this class?

• Product Owners, Product Managers
• Scrum Masters, Agile Coaches
• Business Analysts
• Designers
• Product Development Team members who care about value creation and customer satisfaction

Learning Objectives

• Increase user value created by deliberately designing experiments to validate assumptions about user’s needs and wants
• Reduce waste and improve ROI by consciously only investing based on evidence gathered from validation
• Improve organisational collaboration and alignment by engaging with key stakeholders using data instead of opinions
• Unlock creativity by reframing work as problems to solve rather than tasks to execute

★★Comes with the globally recognized Scrum.org Professional Product Discovery and Validation™ certification exam★★

Consistent with all Scrum.org courses, students who complete this class will have the opportunity to take the globally recognized Scrum.org Professional Product Discovery and Validation™ certification exam. When they achieve a score of 85% or more, they will receive the associated PPDV™ Certification which demonstrates their understanding of the subjects overed during the class. The certification does not expire. Students who fail the exam the first time are eligible for a second attempt if they make their first attempt within 14 days.

This training will be held online. Please install Zoom in advance.