Why Product Transformations Fail

Product operating model transformations frequently fall short of expectations, often due to hasty implementation, overemphasis on processes, and insufficient preparation. This whitepaper examines the root causes of these challenges and identifies four key indicators of a struggling transformation: project-focused over product-focused orientation, superficial Agile adoption, lack of clarity and alignment, and resistance to change. Drawing on research and practical insights, it provides actionable strategies to navigate these obstacles, including establishing pilot teams, aligning incentives, and fostering continuous improvement, to ensure a sustainable transformation that connects teams’ efforts to business outcomes.