Product Metrics
Product metrics are indicators that help assess the customer and business value a product delivers. They provide insights from the perspective of users and the market. Different metrics can help the Scrum Team and stakeholders assess how well the product delivers value to the customer (meets customer needs) and the organization (achieves business goals).
Common pieces of information to measure are:
Customer-centricity:
Metrics include customer satisfaction, customer satisfaction gaps, customer usage
Business Impact:
Metrics include revenue, cost, profit, revenue per employee, cost avoidance/savings, market share
Product Quality:
Metrics include: number of defects, technical debt, customer support needed
Speed and Team Capacity:
Metrics include: cycle time, release frequency, time to process change
Measuring the value a product delivers goes hand in hand with product strategy. As the team gauges the product’s current condition and plan for future investments and improvements, they should use relevant metrics as part of their information to determine the results of their experiments and if their work is satisfying customer outcomes.
The key to understanding results and measures is in the ability to inspect and adapt based on that information. Guidance on how measurement can be used as part of an organization’s ability to be more agile and continuously improve its ability to achieve its goals, along with example metrics, is described in the Evidence-Based Management Guide.
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