The Power of Stories

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Stories have a powerful impact on humans. Most of us have a favorite story. This can be a book, a movie, a play, an opera, or something else. We can remember details from stories that surpass most of the facts we can otherwise keep in our mind.

And yet in a professional setting we often use facts to transport information and learning instead of stories. In this webinar, Professional Scrum Trainer Peter Götz discusses why this is wrong and how it can be improved. He will share where he is using stories and what effects can be achieved when we tell each other stories instead of facts.

In his book "The Professional Scrum Team", which is a part of the Scrum.org "Professional Scrum" series at Pearson. He and his co-authors consistently use stories to set the stage and illustrate problems throughout the book. The reader can relate this story to their own experience, which makes it easier to understand the importance and point of the message that comes afterwards. Peter is convinced that we can and should use this effect more often and wants to share some ideas on how to do it.

If you are interested in how to improve your personal and organizational learning by telling stories and how to create a common culture around them, watch this webinar about stories and storytelling.