Observe User Interactions

By taking the time to observe users in their environment, you can learn a lot about how they interact with your product allowing you to explore how to make it better. 

During an observation session, ask users to interact with a lightweight prototype or observe them using the latest product Increment. Alternatively or in addition, go and visit users to see how they interact with your product in their day to day work or lives. This helps the Scrum Team gather valuable insights that allow them to make improvements.

 

Invite Customers and Users to the Sprint Review

The Sprint Review is a great opportunity to gather feedback from real customers and users. 
After all, they are the ones who will be buying and/ or using your product. Why not use it as a time to observe them using your latest product increment? You can also consider including some time during the Sprint Review for a short focus group discussion. 

Involving and engaging with real users in a Sprint Review provides valuable insights about the product and the market while also allowing Scrum Team members to interact with their customers and users. 
 

Webcast
Objectives and Key Results (OKRs) are a powerful tool for setting and measuring goals, but like all power tools, they can come with great responsibility. Matt Hodgson, CEO and Executive Agile Coach of Zen Ex Machina and Patricia Kong, Product Owner of Enterprise Agility at Scrum.org will discuss how...
4.8 from 3 ratings
Module
The Sprint Review is a working, collaborative meeting for the Scrum Team and stakeholders to inspect progress and adapt plans for the future. A common mistake teams make in conducting Sprint Reviews is for the Product Owner to deliver a presentation of the work done during the Sprint to an audience ...
5 from 8 ratings
Blog Post
Picture for Magdalena Firlit Magdalena Firlit
How often have you thought: "This Sprint Review is useless and boring!" or "We are just reviewing internally what we already have seen before as a Scrum Team. We have no new feedback. Let's skip this event. Waste of time."
4.9 from 4 ratings
August 25, 2022
Blog Post
Picture for Roland Flemm Roland Flemm
This article aims at helping Scrum Masters to conduct the *MOST AWESOME* Sprint Review they ever witnessed. (This article could have been titled: 41 tips that will make your Sprint Review awesome!)
4.8 from 23 ratings
September 25, 2018
Webcast
In this webinar moderated by Patricia Kong, Professional Scrum Trainer Ravi Verma, Nagesh Sharma, Tony Lee share some common real-world challenges their clients and students have faced in their Sprint Reviews and ten adjustments that have helped them overcome these challenges.
4.4 from 5 ratings
 

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By understanding its customers and users, a Scrum Team can identify opportunities, be more innovative and create products that people need and use. Here are different techniques ways to do this.