Lead to Value
Knowledge Requirements
- Understand how testing different kinds of assumptions affects your willingness to invest.
- Understand that a proto-persona is not a validated persona with an abundance of research behind it.
- Understand the influence your end-user's needs has on the direction of your product.
- Ability to identify potential customer or user outcomes, and distinguish them from company impacts.
- Know who needs to participate in gaining an understand of your customer.
- Understand that the world is not stagnant and sometimes your plans need to change in order to deliver value to your customers and users.