Lead to Value

Knowledge Requirements

  • Understand how testing different kinds of assumptions affects your willingness to invest.
  • Understand that a proto-persona is not a validated persona with an abundance of research behind it.
  • Understand the influence your end-user's needs has on the direction of your product.
  • Ability to identify potential customer or user outcomes, and distinguish them from company impacts.
  • Know who needs to participate in gaining an understand of your customer.
  • Understand that the world is not stagnant and sometimes your plans need to change in order to deliver value to your customers and users.

 

Module
A proto-persona is a fictional character based on what you currently know about the people that would buy and or use your product. Creating proto-personas collaboratively is a lightweight and quick way to build conversation and shared understanding within the Scrum Team about who they believe their ...
5 from 3 ratings
Learning Series
By understanding its customers and users, a Scrum Team can identify opportunities, be more innovative and create products that people need and use. Here are different techniques ways to do this.
Module
Working as a Product Owner is both a dynamic and challenging experience. The accountability is multifaceted and demanding, requiring a range of skills, qualities and experience. Product Owners need to consider behaviors and skills beyond the core of Agility and the Scrum framework as described in th...
4.8 from 3 ratings
Module
This pieces describes the stages of the product lifecycle and how a Product Owner should consider adjust their product strategy accordingly.
4.5 from 2 ratings
Module
The business strategy provides a clear, actionable plan for the business. It describes the initiatives that the business will undertake in pursuit of the company's mission. The business strategy provides the context for the organization's products and services. For the Product Vision, the business s...
4.4 from 32 ratings
Module
What is Market Share?Market share is the portion of a market controlled by a particular company or product.* It is calculated by dividing the company's total sales or revenue by the industry’s total sales or revenue over a specific period of time. Sometimes, market share is calculated by dividing t...
5 from 1 rating

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