Identify and Learn about Key Stakeholders

While it’s important to understand who all of the Scrum Team’s stakeholders might be, not all stakeholders must be treated in the same way. Scrum Teams should engage with stakeholders in the ways appropriate for getting the feedback they need. For example, some of the stakeholders should regularly engage with the Scrum Team using Scrum artifacts and Scrum events, but others may cause a distraction. All stakeholders are important, but only key stakeholders are invited to participate in Scrum events and artifacts.

Here are different ways Scrum Teams can try to understand who their key stakeholders are and how to engage with them:

  • Engage in a Stakeholder Mapping activity to better understand who their stakeholders are
  • Create a Stakeholder Engagement Approach to engage the right people at the right time to maximize the value of the product

  • Learn and use techniques to better understand their customers and their customers’ needs

     

Resources:

 

Activity
When it comes to Scrum Teams delivering value effectively, collaboration is key within the team and also externally. Scrum Teams should work closely with their stakeholders and engage and collaborate with them closely during the Sprint to gain valuable insights proactively. This enables them to insp...
4.9 from 16 ratings
Activity
One way a Scrum Team can create some understanding and transparency into who needs to be involved during product delivery, is by collaboratively creating a lightweight stakeholder engagement approach to help guide the team.
4.8 from 8 ratings

 

 

Learning Series
By understanding its customers and users, a Scrum Team can identify opportunities, be more innovative and create products that people need and use. Here are different techniques ways to do this.
Blog Post
Picture for Boris Steiner Boris Steiner
When it comes to Product Ownership, there are a couple of things that are essential to get the job done right.
5 from 10 ratings
January 21, 2020

 

 

Blog Post
Picture for Lavaneesh Gautam Lavaneesh Gautam
Effective Stakeholder Engagement is key to the success of the product and one of the essential skills all product people should have. This article is part 1 of the Effective Stakeholder Engagement series. In this we will learn effective ways to identify stakeholders.
5 from 5 ratings
April 2, 2023
Webcast
In this Scrum Pulse webcast, PST Lavaneesh Gautam dives deep into the intricacies of stakeholder management, providing participants with actionable insights and tools.
4.8 from 13 ratings

 

 

 

 

 

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Learning Series
Scrum encourages frequent collaboration with stakeholders, and customers in particular. Understanding how to identify and learn about the challenges that key stakeholders face will help the Scrum Team better deliver the value they are seeking.