“Scrum helps people, teams, and organizations generate value.” (From the Scrum Guide) But what does value actually mean?
The Cambridge Dictionary defines ‘value’ as “the importance or worth of something for someone.” It’s a powerful concept because value isn’t one-size-fits-all. Value is subjective, tied to context, and unique to each person, team, or organization.
So, the big question: How do you define value?
In your case, in your context—what matters? Why does your product or service exist?
Some reasons could include:
Making money
Reducing risk
Reducing effort
Raising quality
Providing entertainment or fun
Making information accessible
Creating a sense of affiliation or belonging
Encouraging self-actualization
Helping society
And value to whom? To your team, your organization, your clients, society, or even the environment?
In coaching sessions, I often ask, “Why is this valuable to you? Why is this important to you?” The answer usually reveals what that person or team considers essential or valuable at a deeper level.
So why would you buy this or that product or service? Because, to you, it brings value.
Why would you participate in a Professional Scrum Training? Because it’s valuable—whether it’s for learning, connecting with a community, or finding even better ways of working. Whatever makes it important to you.
With this view on value, how does your team define the value you generate? Is your perspective on value aligned with that of your stakeholders and users? Are you all clear on why your product or service matters, and to whom?
Would love to hear your thoughts on this!
I hope you find value in these short articles and if you are looking for more clarifications, feel free to take contact.
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Wishing you an inspiring read and a wonderful journey.
Scrum on!
