Professional Scrum with User Experience

In this 15-hours class students will leverage an ongoing case study as a way of applying techniques learned throughout the class and preparing to take what they learn back to their workplace. This course is designed for Product Owners and Scrum Masters to enable them to better incorporate design, research and learning into their Scrum process.

Lean UX techniques focus the team toward customer-centric design and discovery. Scrum focuses the team toward rapid delivery and customer feedback. By bringing together Lean UX and Scrum, teams learn how to drive the design together with delivery in short, iterative cycles to assess what works best for the business and the user.

Leveraging Lean UX techniques, the course takes core design and research activities, illustrating how they come together with development and delivery. Attendees explore how these activities fit into a dual-track agile process (Design and Development) where cross-functional teams can work together to explore, experiment and deliver value-based outcomes.

Course Learning Objectives

During the 15 hours, participants will achieve, among others, the following learning objectives with the guidance of our Professional Scrum Trainer:

• Dispel many myths about User Experience and its relationship to Agile and Scrum
• Experience how the UX mindset and the Scrum framework compliment, align, and integrate
• Understand how the Scrum Team can connect more closely with end users and customers
• Understand how “easily” and “quickly” we can do product development and include UX
• Learn common patterns for employing UX practices within a Sprint and within a cross-functional team that includes UX Professionals
• Leave with some UX techniques that can be accomplished within the Scrum Team
• Understand how anyone on the Scrum Team can support UX practices in support of the product
• Focus on outcomes and impacts over outputs
• Embrace the need to release and use measurements to validate outcomes
• Realize the importance of incorporating UX work as part of the Product Backlog
• Learn the value of testing hypotheses with experiments
• Understand how to design experiments to be as low-cost, low-risk as possible, and how to make them “ride the Truth Curve” as you increase investment

Who Should Attend

This course is an interactive, experiential workshop where attendees explore topics through a series of exercises and discussions. This course has been designed particularly for the following roles and to cover the following needs:

• Scrum Masters and Product Owners who will learn how to integrate the UX specialty with what they already know about the power of self-organizing cross-functional teams. This will enable them to help Developers to learn about the customer, plan learning/discovery/design work, and still deliver a “Done” increment each Sprint.
  In addition, Scrum Masters will learn how to incorporate product discovery techniques into Sprints and how to balance the product discovery work with the product delivery work while Product Owners will learn product discovery techniques that User Experience Designers use to better understand the needs of the user.
• UX Professionals struggling to integrate on a Scrum Team will learn how to work more effectively inside Scrum, managing work in Sprints and visualizing it in the Product Backlog.
• People who have learned about Lean UX and want to learn how to integrate those concepts into Professional Scrum working together in a unified Scrum Team.

About the instructor

John Coleman is a fellow of the Royal Society for the Arts, a top 10 thought leader for agility at Thinkers 360, a Scrum.org Professional Scrum Trainer, a Prokanban.org Professional Kanban Trainer, a LeSS Friendly Scrum Trainer, a podcaster (Xagility™ for curious executives, Daily Flow for agility practitioners), and prolific blogger.

John co-authored Kanban Guide and authored Kanplexity™. He coaches and consults in tech and non-tech.

John is Irish, living in the English countryside. John has four offspring and a dog. When John isn’t writing content, he’s either out and about walking or on dirt trails on his full-suspension mountain bike.

Schedule

This virtual session has been scheduled for 7, 8 & 9 October 2025 4:00 pm – 9:00 pm (EEST).

The course is taking place virtually.