Professional Product Discovery and Validation

This event takes place online

This live virtual PPDV class runs 12 May 2025, 09:00-17.00 BST.

Professional Product Discovery and Validation (PPDV) offers a hands-on learning experience to participants, enabling them to enhance value creation by applying discovery and validation skills in product development.

Experimenting with new ideas and collecting evidence on those experiments is more important than ever in today’s ever-changing business environments. Learning from potential or current users is essential to delivering the right product capabilities to market which is why this course teaches the essential techniques needed to drive targeted learning while collecting evidence to validate or invalidate potential capabilities.

Students work hands-on with a case study and apply techniques throughout the class. It is designed to enable product teams to better incorporate discovery and validation into their product development and delivery processes for an end-to-end evidence based approach to product development.

This course is appropriate for anyone working as part of a Product Team including Product Owners, product managers, product leaders, business analysts and developers, who are looking for practical ways to increase user value created, make data-informed decisions, and better investments.

This course focuses on discovery and validation. It does not have a lot of consideration for discovery and validation in a Scrum context. For discovery and validation in a Scrum context, see the Professional Scrum with User Experience (PSU) class instead.

Overview

• Formulating work as problems to solve
• Data doesn't judge
• Discovering users’ needs
• Developing solutions
• Design, run and learn from experiments
• Fitting it into Scrum

Prerequisites

All experience levels are welcome. No previous training or experience is required.

For all of our live virtual classes, we use Zoom as our conference tool. Zoom is very secure. It uses end-to-end encryption and delegates can only access the conference via an admin controlled waiting room. Activities are carried out with Mural. No software is required to be pre-installed for these tools, though you may need to check that there are no security policies that block the use of these tools if you are joining us through a corporate network. We ask you to try to ensure a steady internet connection (for example by connecting through cable rather than with WiFi).

Certification and Assessment

All participants completing the Professional Product Discovery and Validation course will receive a password to attempt the Professional Product Discovery and Validation (PPDV) assessment. PPDV class participants who attempt the PPDV assessment within 14 days of receiving their free password and do not score the pass mark of at least 85% will be granted a 2nd attempt at no additional cost.

What else is included?

• Course eBook
• Membership to the Red Tangerine Slack channel giving access to our alumni community
• Optional complimentary follow-up session where we discuss any concerns you may have regarding the assessment
• Further support with your real-world experiences, with an optional, complimentary follow up session
• Free re-sit of the class if you want a refresher in the future (subject to availability and viability, Scrum.org assessment not included)

About the Trainer

David's professional experience spans roles of; Agile Trainer, Agile Coach, Scrum Master, Kanban Service Delivery Manager, Team Leader and Software Developer in a variety of industries, including finance, eCommerce, social housing and education. He is a Scrum.org Professional Scrum Trainer (PST), a Kanban University Accredited Kanban Trainer (AKT) and Kanban Coaching Professional (KCP). David is also the co-author of the books Facilitating Professional Scrum Teams, Mastering Collaboration in a Product Team and Adopting Agile Across Borders.

David is a Course Delivery Enabler with Scrum.org. CDEs act as ambassadors for the Scrum.org courses that they support for the Scrum.org Professional Scrum Trainer community. This involves working closely with the community to improve course delivery and supporting Professional Scrum Trainers in gaining deep understanding of the intent and design of the courses and collaborating with trainers and the Scrum.org Courseware Team to identify and refine ideas for improving the delivery of courses.

David believes in servant leadership, and he values environments where empowerment, autonomy and flexibility enable teams to do the best work possible. He is committed to continuous learning and development in himself and others. He is passionate about getting the best out of teams and seeing people reach their full potential.

David is active in the global Agile community, including blogging, and speaking at conferences and meetups around the world.

David enjoys travelling, keeping fit, the outdoors and spending quality time with his guitar.