Product Definition: How to Define and Structure your Products

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Many organizations are wrestling with the move from a project mindset to product thinking. The Agile Product Operating Model provides a set of ideas that can help, but it requires alignment from the organization. What is a product? What products does your organization support? What products is your team responsible for? And how does this map to how work is funded in terms of projects, releases, initiatives, and programs?

In this webinar, Dave West, CEO, and Product Owner at Scrum.org, describes the role of product thinking and how organizations are applying the idea of product to rationalize their portfolios, define their investment strategies, and align their digital teams. Dave discusses how to define a product, what organizations need to consider, and the tradeoffs as you wrestle with defining a product in a world of projects.