Align on Value - Scrum gets Everyone Going in the Same Direction

In this Scrum Tapas video, Professional Scrum Trainer Martin Hinshelwood emphasizes that to sell Scrum effectively, focus on delivering valuable outcomes rather than selling the framework itself. He explains the importance of aligning everyone in the organization toward common goals, using mechanisms like the Sprint Goal and Product Goal to ensure everyone is working together for maximum value delivery. Martin also highlights the need for a singular focus to drive collaboration and flow, ultimately leading to successful adoption of Scrum in your organization.