Skip to main content

Product Strategy and Product Vision

The product strategy takes the vision and tells you how that will be executed. The strategy can include a Product Roadmap, which represents a view of the key product milestones that the product strategy describes. The product strategy will define the product's persona(s), the problems the product will solve, and what success looks like. The Product Strategy defines the Product Goal, which is a commitment to the Product Backlog. The Product Goal provides guardrails for the Product Backlog enabling choices to be made about what should be in or out of the Product Backlog. The reality is that this understanding will change over time, requiring an iterative process. Each Sprint is an opportunity to review the Product Vision, Product Strategy and other elements of the business to ensure that they still make sense. 

 


Resources:

Learning Series
A product roadmap is a visual aid technique that a Scrum Team can use to share and discuss what is upcoming for the product at a high-level.

 

Module
The Product Goal describes the future state of the product. It’s a “commitment” for the Product Backlog meaning that it is meant to provide focus for the Scrum Team and a target against which progress can be measured.There is no specific format for the Product Goal or indication of how long the plan...
4.5 from 25 ratings

 

Blog Post
Is data always the key to successful product development? In this article, we explore when data collection helps and drives innovation, and when it can lead to misguided decisions or wasted efforts.
5 from 3 ratings

 

 

 


What did you think about this content?


Included In

Learning Series
The Product Vision describes the purpose of a Product. A good Product Vision expresses the value the Product should deliver and to whom that value is delivered.