Product drive vs Customer driven
I'm interested to know people's thoughts on Product driven vs Customer driven roadmaps.
To people generally pursue a strategy where Product Management/ Engineering / Executives define the overall strategy and the customer has feedback to more granular features they can add to a product backlog?
I think it depends on the product, product market, and what you mean by "costumer". For instance, if you're doing outsourced software dev, your (paying) "Customer" definitely will set the roadmap. If you're doing internal dev to support a biz operational unit, then likely corp executives and those footing the bill (usually the biz op unit but not always) will have more say on the roadmap. So, need more context to answer this better.
Start by identifying all of the key stakeholders first.
Key Stakeholders article