Product Owner and Strategy

Last post 11:55 pm January 5, 2020 by Simon Mayer

1 reply

04:38 am January 5, 2020

It would be good to clarify the role of product owners outside the Scrum team which seems to be just as critical. The product owner would need to define product strategy including discussion with customers. I would also think they are involved in marketing and sales as well. Ultimately as the owner, they are responsible for the success of the product.

Somehow, the description in the guide seems to focus just on the development side (sprints and features) which does not give the full picture of the role. In my view a Product Owner is in fact a Product Manager as well.

Good to get views from the experts..

Simon Mayer

11:55 pm January 5, 2020

What if the Development Team were also responsible for marketing, sales, and customer/user experience, and contained people with the necessary skills to achieve that?

What impact do you think that would have on the role, responsibilities and accountability of a Product Owner?

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