Professional Product Discovery and Validation (Beta Course)

Course Overview

This one-day course on product discovery and validation provides hands-on training, equipping participants to enhance value creation through practical skills in product development. It covers core skills crucial for both new and existing products. In today’s rapidly evolving business landscape, experimentation and evidence collection are vital. This course focuses on essential skills to drive targeted learning, helping participants delight customers, achieve company impact, and manage risk, ultimately optimizing ROI. Students will leave with actionable discovery and validation practices for immediate application.

Who Should Attend

This course is ideal for current Product Owners and Product Managers seeking practical strategies to enhance user value, make data-driven decisions, and optimise investments. It is also well-suited for members of product discovery teams.

Learning Objectives

• Identify what assumptions we are making
• Know of ways to select what assumptions need to be validated
• Select what assumptions to validate first
• Define the right data to gather to test the hypothesis
• Determine the desired signal strength needed to validate hypotheses
• Manage costs for running experiments based on desired signal strength and confidence level
• Formulate a hypothesis to validate assumptions
• Apply suitable facilitation techniques for a high level of creativity and diversity in solutions
• Analyse the results of your experiments to in/validate your assumptions
• Incorporate learnings in your decision-making process