Professional Product Discovery and Validation (Beta Course)

The Beta Course on product discovery and validation is a one-day, hands-on training designed to enhance value creation in product development. Participants will learn essential discovery and validation skills that are crucial for both new projects and the enhancement of existing products. Through practical application, attendees will gain the ability to drive targeted learning, delight customers, and optimize ROI by effectively managing risk exposure.

Experimentation and evidence collection are increasingly vital in today’s dynamic business landscape. This course emphasizes the importance of learning and equips participants with the skills to foster organizational alignment, reduce waste, and make data-driven decisions. Using an ongoing case study, students will apply the techniques learned in class, preparing them to integrate these practices into their own workplaces. This course is ideal for Product Owners, Product Managers, and product teams seeking to enhance their product development processes through discovery and validation.

The course will teach participants how to design experiments to validate assumptions about user needs, thereby increasing user value and improving ROI. Attendees will learn to engage stakeholders using data, unlock creativity, and reframe work as problem-solving rather than task execution. Key learning outcomes include identifying and prioritizing assumptions, gathering and analyzing data, and using learnings to inform decision-making. Although there is no certification currently associated with the course, it offers valuable skills for professionals seeking to make better investments and data-informed decisions. Upcoming beta classes, conducted by Professional Scrum Trainers, will provide critical feedback before the course is finalized as an official Scrum.org offering.

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Mary Iqbal brings a wealth of expertise as an Agile Transformation Manager, where she played a pivotal role in improving the adoption of agile frameworks for over 50 agile teams at a prominent healthcare company. She successfully led the organization through a transformative journey, enabling teams to embrace agile methodologies and achieve remarkable results.

In addition to her Agile Transformation Management experience, Mary has acted as a Scrum Master for Scrum teams, providing guidance and support in implementing Scrum practices effectively. Furthermore, she has served as an agile coach for Kanban teams, leveraging her expertise to optimize workflow management and drive continuous improvement.

Mary's exceptional leadership skills and proficiency in Scrum practices have consistently delivered tangible results. She has successfully doubled the business line of a data processing organization and implemented new technologies as primary platforms for consumer products companies, enhancing their competitiveness and driving growth.

Beyond her professional achievements, Mary's passion for promoting Scrum practices and knowledge sharing is evident through her role as the organizer of the upcoming Scrum Day conference, scheduled for September 14, 2023, in Madison, Wisconsin. This conference serves as a platform for industry professionals to gather, exchange insights, and further advance their understanding of Scrum.

Driven by her commitment to enhancing team performance, Mary founded Rebel Scrum, a company dedicated to providing comprehensive group Scrum training and consulting services. Through Rebel Scrum, she empowers teams to embrace Scrum methodologies, optimize their performance levels, and achieve outstanding outcomes.

With her extensive experience, leadership abilities, and dedication to promoting Agile transformations, Mary Iqbal is an invaluable asset for organizations aiming to navigate the dynamic business landscape and maximize their success through the implementation of agile methodologies.

This class will be offered remotely in Zoom.  You will receive an email containing the meeting information after registering for the class.