Professional Product Discovery and Validation

Become a Product Visionary: 
Master the Art of Discovery & Validation with Ralph Jocham

Unleash the power of evidence-based product development. Stop building the wrong things and start creating products customers truly love.

In dynamic and competitive markets, simply having a good idea isn't enough. Successful products are built on a foundation of deep customer understanding and validated learning. This is where Professional Product Discovery and Validation comes in.

This immersive one-day course, developed by Scrum.org, equips you with the essential skills and techniques to discover your customers' true needs and validate your product ideas before investing significant time and resources.

Course Description:

This highly interactive workshop guides you through a real-world case study, allowing you to experience the power of discovery and validation firsthand. You'll learn how to:

• Uncover customer needs: Master techniques to identify and empathize with your target audience, understanding their pain points and desires.
• Formulate strong hypotheses: Transform assumptions into testable hypotheses that drive effective experimentation.
• Design impactful experiments: Learn how to design and conduct experiments that generate valuable insights, quickly and efficiently.
• Analyze data and gather evidence: Develop skills to interpret data and use evidence to make informed product decisions.
• Integrate discovery and validation into Scrum: Seamlessly incorporate these practices into your existing Scrum framework for continuous learning and improvement.

Course Outline:

• Module 1: Introduction to Product Discovery and Validation
  • Why discovery and validation are critical for product success
  • The relationship between discovery, delivery, and validation
  • Key principles of evidence-based product development
• Module 2: Understanding Customer Needs
  • Techniques for identifying and empathizing with your target audience
  • Creating user personas and empathy maps
  • Conducting user interviews and surveys
• Module 3: Formulating Hypotheses
  • Turning assumptions into testable hypotheses
  • Defining clear and measurable outcomes
• Module 4: Designing and Conducting Experiments
  • Types of experiments for product discovery and validation
  • Building Minimum Viable Products (MVPs) and prototypes
  • A/B testing and other validation methods
• Module 5: Analyzing Data and Gathering Evidence
  • Interpreting experiment results and drawing conclusions
  • Using data to inform product decisions
• Module 6: Integrating Discovery and Validation with Scrum
  • Adapting Scrum events to incorporate discovery and validation
  • The role of the Product Owner in facilitating these practices

Curriculum Summary:

This course blends theory and practice, providing a hands-on learning experience that empowers you to apply discovery and validation techniques immediately in your work. Through interactive exercises, group discussions, and a realistic case study, you'll gain the confidence and competence to drive product success.

Learning Objectives / Learning Outcomes:

Upon completion of this course, you will be able to:

• Increase user value: Create products that truly meet customer needs and deliver exceptional value.
• Reduce waste and improve ROI: Make data-informed decisions that minimize wasted effort and maximize return on investment.
• Improve collaboration and alignment: Foster a shared understanding of customer needs and product direction across your organization.
• Unlock creativity: Embrace an experimental mindset that encourages innovation and continuous learning.

Who Should Attend?

This course is ideal for:

• Product Owners
• Product Managers
• Business Analysts
• Scrum Masters
• Developers
• Anyone involved in product development

Invest in your product development skills and learn how to build products that customers love. Enroll in the Professional Product Discovery and Validation course today!