Professional Product Discovery and Validation

This one-day, hands-on course gives you the skills to create value in product development. With a focus on discovery and validation, you’ll learn practical tools to drive learning, delight customers, and maximize ROI by managing risk smartly.

In today’s fast-paced business world, experimentation and evidence-based decisions are key. This course centers on the power of learning—teaching you how to build alignment, reduce waste, and make decisions grounded in data. Through a case study, you’ll apply techniques that prepare you to bring these practices directly into your work. Perfect for Product Owners, Product Managers, and product teams, this course helps you sharpen your approach to product development with solid discovery and validation skills.

Participants will learn about the importance of designing experiments that validate assumptions about user needs, increasing value for customers and ROI. You’ll engage stakeholders with data, unlock creativity, and approach work as problem-solving rather than just task execution. 

Who should attend:

• New Product Owners/Product Managers
• Experienced Product Owners
• Leaders and managers of Product Owners
• Teammates or stakeholders that work with Product Owners/Product Managers
• Scrum Masters and coaches helping their Product leaders

Certification:

Consistent with all Scrum.org courses, students who complete this class will receive one attempt at the associated assessment and will be eligible for a second attempt if they make their first attempt within 14-days. Upon launch of the course, only students will have access to earn the certificate. The general public will gain access to the assessment approximately 6 months after launch.

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Mary Iqbal brings a wealth of expertise as an Agile Transformation Manager, where she played a pivotal role in improving the adoption of agile frameworks for over 50 agile teams at a prominent healthcare company. She successfully led the organization through a transformative journey, enabling teams to embrace agile methodologies and achieve remarkable results.

In addition to her Agile Transformation Management experience, Mary has acted as a Scrum Master for Scrum teams, providing guidance and support in implementing Scrum practices effectively. Furthermore, she has served as an agile coach for Kanban teams, leveraging her expertise to optimize workflow management and drive continuous improvement.

Mary's exceptional leadership skills and proficiency in Scrum practices have consistently delivered tangible results. She has successfully doubled the business line of a data processing organization and implemented new technologies as primary platforms for consumer products companies, enhancing their competitiveness and driving growth.

Beyond her professional achievements, Mary's passion for promoting Scrum practices and knowledge sharing is evident through her role as the organizer of the upcoming Scrum Day conference, scheduled for September 14, 2023, in Madison, Wisconsin. This conference serves as a platform for industry professionals to gather, exchange insights, and further advance their understanding of Scrum.

Driven by her commitment to enhancing team performance, Mary founded Rebel Scrum, a company dedicated to providing comprehensive group Scrum training and consulting services. Through Rebel Scrum, she empowers teams to embrace Scrum methodologies, optimize their performance levels, and achieve outstanding outcomes.

With her extensive experience, leadership abilities, and dedication to promoting Agile transformations, Mary Iqbal is an invaluable asset for organizations aiming to navigate the dynamic business landscape and maximize their success through the implementation of agile methodologies.

This class will be offered remotely in Zoom.  You will receive an email containing the meeting information after registering for the class.