Professional Agile Leadership - Evidence Based Management

Don't be a ZEBRA! (Zero Evidence, But Really Arrogant) Come learn a new approach for leadership.
 

Leaders and managers are facing increasing challenges as technologies, markets, and customers' needs constantly change. Organizations that use Agile product development techniques will often still employ traditional management approaches, expecting leaders to set firm long-term goals and manage progress toward them with dashboards of static metrics.

In this Professional Agile Leadership - Evidence-Based Management course, students will learn about the Evidence-Based Management (EBM) framework from Scrum.org - an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results.

This highly interactive class is delivered virtually. After the class, students will get a passcode to take the PAL-EBM assessment. After passing the assessment, students will gain the industry recognized PAL-EBM certification, which will never expire.

Private classes and group discounts are available! Contact chris@unstuckagile.com for more details.

• "Really appreciate this highly interactive class where both trainers have shared a new perspective on measurement."
• "This class is bringing vision, measurement and behaviour together in a whole new perspective."
• "Really enjoyed this class which perfectly ties in the stance agile leaders should take on goals, measures and empiricism with Evidence-Based Management."
• "Nice workshop where you can experiment what Evidence-Based Management really is."
• "After this class I have many ideas now on how to work with management on how to lead in an agile setting."
• "Thank you for your time and expertise throughout class. I got a lot out of it due to the style you used to present the material. Time well spent and a tip of the cap to you."

With markets and customer needs constantly changing, organizations need information and evidence that helps them adapt quickly to new challenges and opportunities so that they can deliver greater value and achieve true business agility. Yet often organizations that use Agile product development techniques use traditional management approaches, expecting leaders to set firm long-term goals and manage progress toward them with dashboards of static metrics.

That is why Scrum.org created the Evidence-Based ManagementTM (EBM) framework - an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve their strategic goals.

In the Professional Agile Leadership – Evidence-Based Management (PAL-EBM) course, participants learn what EBM is and how to apply it through hands-on, activity-based learning. Through a series of exercises, participants learn techniques that support a more agile mindset.

Subject Areas

• Goals, measures, behaviors
• Goals versus trust
• Types of goals
• Market leaders and losers
• EBM Key Value Areas
• Creating an EBM consultative plan

Objectives

In this course, students will:

• Understand the essential aspects of goals and measures and how they influence behaviors and an
  organization’s culture and values
• Consider empiricism as a leadership approach to incrementally steer toward the organization’s goals
• Explore how goals and trust act together to enable autonomy, transparency, and value delivery
• Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
• Understand how to use EBM and its KVAs to focus measurements on improving market value and
  operational capabilities

Who Should Attend

This course is most beneficial to professionals in leadership roles such as:

• Executives, Managers, Program Managers, and others leading product delivery or Agile transformation
• Product Owners, Product Managers and other product leaders
• Scrum Masters
• Coaches
• Consultants

Prerequisites

Students will be able to make the most of the class if they:

• Have read and studied the Evidence-Based Management Guide
• Have taken the Evidence-Based Management Open (free online assessment)
• Want to expand their capabilities as an Agile leader, to the benefit of their organization

What's included?

• The reference guide from class with illustrations and key takeaways
• The artifacts we create in class
• Learnings from other students that are experiencing similar challenges as you
• Stories and practical examples from someone that has been in your shoes
• Up to two free attempts at the PAL-EBM assessment (does not expire) - a $150 value
  • If you attend this Scrum.org class and attempt the PAL-EBM certification assessment within 14 days but do not achieve a score of at least 85%, you will be given a 2nd attempt at no cost.

Will this help me pass the assessment?

The Professional Agile Leadership - Evidence-Based Management assessment is a challenging assessment with a mix of knowledge and application questions that move beyond just facts about Agile leadership. By being fully present in this class, you will gain the confidence and tools you will need to be best prepared to pass the assessment.

How will we do this?

• Deep, experiential learning about the theory and principles that the assessment is based on
• Dedicated time throughout class to prepare for the assessment
• Actionable steps for post-class readiness of the assessment
• Curated list of additional preparatory materials
• Free re-attempt if you take and fail the assessment within 14 days of the class (only available for students of the PAL-E class)
• Support after class for additional guidance and help with difficult scenarios

Through these steps and your deep engagement in class, we are confident you’ll have what you need to pass the assessment and join the ranks of Professional Agile Leaders using Evidence-Based Management!

About the Trainers:

Take the class from the trainers who co-created it! Mark Wavle and Chris Conlin were honored to be part of creating this course material, refining it as we taught it, and training other trainers as they prepared to deliver it.

Who is Mark?

I remember joining my first Scrum team fourteen years ago... While I was skeptical at first, I was quickly convinced of the empowering and energizing approach as I participated in creating and delivering valuable software that delighted our customers. And I haven't turned back - since joining my first Scrum team, I have been a Development Team member, Scrum Master, Product Owner, and coach.

I’ve been licensed to teach Scrum.org courses since 2016, facilitating classes for thousands of students since then. I love to create experiences where people can have “ah-ha!” learning moments and have been honored to craft these moments at companies, regional groups, and conferences across the United States and the world. I have plenty of successes, cuts, and bruises that I draw upon as I'm helping others experience, learn, and improve how they deliver value.

Outside of work, I lead a non-profit, constantly learn, lead worship, cheer on the Bengals, and enjoy time with my wife and two teenage boys.

Why should I take a class from Mark?

• Engaging, fun exercises designed for you
• I’ve been in your shoes in multiple contexts, so learn from my failures and successes
• I combine principles (why) with practices (what + how)
• I'll bring my 25 years of experience in a breadth of roles:
  • Software Engineer
  • Business Analyst
  • Scrum Master
  • Agile Coach
  • Professional Coach
  • Team Lead
  • Practice Manager
  • National Agile Lead for a Fortune 500 company
  • Director of a non-profit

Who is Chris?

I love making Product Ownership better. All my classes are for Product Owners, or people who work with them. Being a Product Owner is key, but people don't always know what it is. So, I want to help Product Owners succeed. I've worked in tech for over 10 years and was a Product Owner for most of that time. I've been a Product Owner in many places, from startups to big companies. I'm passionate about Product Ownership and how it helps organizations focus on humans. I've helped thousands of people learn how to be better Product Owners. Join my class to learn how to be a better Product Owner too.

In my free time, I enjoy going on walks with my wife and daughters. I also partake in what I called the lazy person's Olympics: frisbee golf, cornhole, ping-pong. I'm based out of Northern Kentucky and I'm a big Bengals and Reds fan.

Why should I take a class from Chris?
 

• Engaging, fun exercises designed for you
• I’ve been in your shoes in multiple contexts, so learn from my failures and successes
• I combine principles (why) with practices (what + how)
• 10 years experience as:
  • Product Owner
  • Product Manager
  • Product Owner Coach
  • Scrum Training Lead for a Fortune 500 company

Can Unstuck help after the class?

Yes! We offer more than just a one-time experience in training. Unlock the potential of your teams and organizations with Unstuck! Our agilists provide the expertise and insights you need to help you move past the roadblocks in your way. Reach for new heights and become more agile with Unstuck - get out of a rut and on the path to success.

We have deep experience and a breadth of offerings. We offer a full range of training, coaching, and strategic consulting services.

We meet you where you are. We evaluate where you are on your journey, provide valuable ‘aha’ moments, and help you get unstuck in your agility.

Everything we do, we can teach; everything we teach, we can do. Our mission is to enable your success in developing and delivering valuable products by teaching you to own your agility.

Ways we empower organizations’ agility include:

• Health Check: Doing some things well with Agile and some things not so well? Gain outside perspective on your situation with specific, actionable recommendations through a four-week health check assessment.
• Team Formation or Relaunch: Starting teams off on the right foot has proven to be a key to long-term success. Team Formation is a set of highly interactive sessions that progress from training and workshops toward mentoring and facilitation in order to enable the team to take ownership of enacting new ways of working.
• Agile Foundations Workshop: Teams can be coached and given the tools to succeed, but without support from the larger ecosystem outside of the team, these efforts can fall flat. Through this one-day immersive workshop, leaders and stakeholders will walk away with a healthy understanding of how to engage with Agile teams for value-add work, understand the principles and purpose of agility, and explore how it benefits themselves and the organization.

See you in class!

Don't miss this opportunity to enhance your skills as an Agile leader. Join our upcoming course by clicking the "Register" button and take the first step!