Resources for Product Owners
Maximizing Value for Your Customers, Users, and Organization as a Product Owner
Embarking on a journey as a Product Owner is a demanding and rewarding endeavor. As you step into this accountability, you'll find yourself balancing vision, value, and validation - a position that maximizes the value of the product by working collaboratively with the rest of the Scrum Team and an array of stakeholders.
Effective Product Owners are focused, decisive, humble, and clear communicators. They focus on the big picture and need to develop an array of skills to support them in their product decisions and in competent Product Ownership.
These core tenets of the Product Owner Accountability are addressed in the following collection of learning series, blogs, articles and videos that contain practical ideas, tips, and activities with step-by-step guidelines that you can try immediately.
Bookmark or save and return to those resources often; you can find your saved resources in your Scrum.org profile under Saved Content.
Developing Product Ownership Competency
Product Ownership requires a distinct set of capabilities and skills. Product Ownership does not tie into any specific person, role, function or accountability but describes what needs to be done from a Product Ownership perspective when developing products. The Scrum framework describes a Product Owner as a set of accountabilities that a person fulfills. In which case, Product Ownership resides with the Product Owner.
The Scrum framework describes a Product Owner as a set of accountabilities that a person fulfill. Successful Product Ownership requires a distinct set of capabilities and skills with a deep understanding of Agile Product Management.
Engage with Vision
Product development is a team sport. Teams perform when they do meaningful work, and when they are learning. The type of leadership exerted in Product Ownership plays a key role in unlocking the creative potential of teams and stakeholders through vision, clarity, and fostering a growth environment.
Lead to Value
Contextual awareness is crucial in a complex environment. Thriving in it means both understanding your context, aligning with it, influencing it and being able to operate in it. Leading to value is both about discovering unrealized value, and influencing your context to be able to create value.
Product development is essentially about the decisions you make. To increase the rate of innovation and learning, speed of decision making is a strongly limiting factor. With too little context (such as unclear vision & direction, slow and poor access to customers/users, collaboration with other teams or contributors) decision making suffers.
Evolve with Validation
Product Ownership doesn't use data to judge, but makes quantitative and qualitative data a powerful ally in making decisions on what bets to make. Discovery and validation is used to iteratively find out what is needed, wanted, what works and doesn't work.
Recommended Training for Product Owners
Explore and learn to apply the accountabilities of the Product Owner and the principles of Professional Scrum. Gain an understanding of the pivotal role the Product Owner plays in bridging strategy and agile product management in order to help the Scrum Team create valuable products.
Dive deeper into the accountabilities of the Product Owner and agile product management. This course focuses on helping experienced Product Owners expand their ability to establish a vision, validate their hypotheses and ultimately deliver more value through gaining entrepreneurial product leadership skills and practices.
Students learn techniques and methods to effectively manage a Product Backlog that clearly expresses the future vision of the product and brings transparency to what is most valuable for the Scrum Team to work on to delight stakeholders and customers.
Executives, managers, Scrum Masters, Product Owners, coaches and consultants experience how to guide teams toward continuously improving customer outcomes, organizational capabilities and business results. Learn how to apply the EBM framework to set clear goals and measures.